Do not touch my new driver,” Garrett Clark said in the Good Good Golf ad. Alexis Miestowski had reached toward a co-branded Callaway Quantum driver. ... Read More

Unfortunately, this isn't the first time an ad has depicted something like this.

O’Neil’s persona is one of brash confidence, not unlike his predecessor, Greg Norman. But while Norman initiated a battle cry of LIV against the world and antagonized everyone in the process, O’Neil is a schmoozer. A seasoned executive, one ready with an anecdote for each setting and a joke for each handshake. Always on.

Good Good Golf CEO Matt Kendrick used early social media post on Aug. 28 to go after Callaway for its response to the company's controversial ad.

Good Good Golf took down the ad, saying it “depicted actions that are not aligned with our values as a brand.” PGA Tour CEO Brian Rolapp called the brand’s response “disappointing.”

A Good Good Golf advert where a man shoves and shouts at a woman has been widely criticized and taken down.

The Golf Club at South Hampton is nearing the end of a $2 million renovation project. Greens complexes and bunkering have been modified to make the course more user-friendly. Jaguars radio voice Frank Frangie made two holes-in-one on the same hole within five months.

Good Good Golf will no longer sponsor an upcoming PGA tournament, while Callaway said it has ended its partnership with the company.